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Press Release

Fresh Northwest Design Celebrates 20th Anniversary

The Washington Company’s one-of-a-kind wine bottles retain value as popular and eye-catching collectibles

Gig Harbor, Wash. - January 20 - Scott Schoenen and his crew at Fresh Northwest Design (FNWD) have helped a lot of people celebrate anniversaries over the years. The Gig Harbor company custom designs, hand-etches and hand-paints wine bottles that are frequently used to commemorate important occasions. Now they’re celebrating one of their own this month -- their 20th Anniversary.

Schoenen bought FNWD in 2006 from the company’s founders and, like most new owners, made a few changes. He upgraded equipment, stabilized the production schedule and added healthcare coverage for his employees. He also took the company online, and the new Web site has become a calling card for clients across the country as well as in the Pacific Northwest.

One thing he didn’t change, though, was the commitment to quality that has made the company the go-to source for custom wine bottles for the past 20 years.

“When people actually see the wine bottles for the first time, they’re amazed,” Schoenen says. “They usually have no idea how involved and intricate the designs are, or how detailed the craftsmanship is. The bottles really become pieces of art.”

Each bottle is created from its own template and hand-painted, creating a one-of-a-kind keepsake that individuals and organizations use for a variety of reasons, including to highlight a label or logo, celebrate special occasions, to recognize key individuals like donors and volunteers, to acknowledge business partners and major clients, and to launch new products. For years one regular client has even ordered a bottle to announce each of his children’s births.

The company often works with both large and boutique wineries to create custom bottles, and over the years some of these bottles have brought tens of thousands of dollars at charity auctions when paired with fine wines.

“We’re happy to see that the bottles still bring in good money at fundraising auctions, especially from wine aficionados,” Schoenen says. “Many of them have even started collecting our bottles.”

Schoenen came to FNWD with an extensive business background that includes an MBA from New York University and time spent working for both Merrill Lynch and Lucent Technologies. He’s no stranger to the ups and downs of the business cycle and remains cautiously optimistic despite the current recession.

“This is the twenty-third recession the U.S. has been through, and we’ve come out of the last 22,” Schoenen says. “The small business community, by and large, is pretty resilient. We work a lot with wineries, and wineries typically take a long-term view of things. They know they still need to promote their product, still need to be involved with charity, still need to be looking for new ideas. That’s not something you can stop when the economy goes south.”

It’s no different for other businesses, according to Schoenen, one of the reasons he’s looking ahead to Fresh Northwest Design’s next 20 years.

“Businesses know there’s no better time to acknowledge and thank clients than right now,” he says, “just like charities know there’s no more important time to thank donors. We feel extremely fortunate to be able to offer them a unique way to do this. We love the business community in the Pacific Northwest, and we want to be around for a long time.”

Fresh Northwest Design custom designs, hand-etches and hand-paints wine bottles for wineries, corporations, schools, charitable events and other organizations. From their studio in Gig Harbor, Wash., highly skilled artisans use specialized techniques to produce high-quality glass artistry for businesses throughout North America. www.freshnwdesign.com

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Contact: Scott Schoenen, Owner
Phone number: 253-857-5300
E-mail:
Web: www.freshnwdesign.com